What is Search Engine Optimization?

  • Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results?
Why is search engine optimization so important?
  • If you have a website, blog or online store, SEO can help your business grow and meet the business objectives. Search engine optimization is essential because: … Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
What is SEO and how does it work?
  • SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.

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