Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results?
Why is search engine optimization so important?
If you have a website, blog or online store, SEO can help your business grow and meet the business objectives. Search engine optimization is essential because: … Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
What is SEO and how does it work?
SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.